Digital Marketing Course

• Fundamentals of SEO and its role in digital marketing
• Keyword research and analysis
• On-page and off-page optimization techniques
• SEO tools and analytics

• Importance of content in digital marketing
• Developing a content strategy
• Types of content: blogs, videos, infographics
• Content distribution and promotion

• Overview of major social media platforms
• Creating a social media strategy
• Engaging with audiences and building communities
• Measuring social media performance

• Fundamentals of email marketing
• Building and segmenting email lists
• Crafting effective email campaigns
• Analyzing email marketing metrics

• Introduction to PPC and its benefits
• Google Ads and social media advertising
• Creating and managing ad campaigns
• Understanding bidding strategies and ad performance

• Importance of data in digital marketing
• Introduction to Google Analytics
• Tracking and measuring campaign performance
• Making data-driven decisions

• Understanding mobile marketing trends
• Strategies for mobile optimization
• Mobile advertising and app marketing
• SMS and push notification marketing

• Developing a comprehensive digital marketing plan
• Integrating various digital marketing channels
• Budgeting and resource allocation
• SMS and push notification marketing

• Practical exercises on SEO, content creation, and social media
• Case studies on successful digital marketing campaigns
• Group projects to develop a digital marketing strategy

• Analytics Tools: Google Analytics, SEMrush, Moz
• Email Marketing Platforms: Mailchimp, Constant Contact
• Social Media Management Tools: Hootsuite, Buffer

• Digital Marketing Specialist
• SEO Specialist
• Social Media Manager
• Content Marketing Manager

This digital marketing course syllabus provides a structured approach to mastering digital marketing skills, preparing participants for various roles in the industry. The blend of theoretical knowledge and practical application ensures a comprehensive learning experience.